Want free master classes from big-hearted heroes?
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I am a public speaker who presents on subjects related to leadership, brand engagement and internal communications. I am also a strategic brand and reputation management professional.
As a brand engagement specialist, I lead a team of marketing and business development professionals for a leading Australasian accounting network. I am a strategic brand and reputation management professional with over 17 years experience in marketing communications, strategic brand management and business development. I specialise in brand and reputation management.
I have managed large re-branding and brand positioning projects, including the strategic analysis of market research in brand awareness and perception, and planning and implementation of brand building projects.
I am also passionate about employee engagement, through internal communications and internal branding campaigns, to deliver on the brand promise. Aligning external brand activities with internal brand building delivers a consistent brand experience to the market and builds brand equity.
I have a Masters of Advertising, Public Relations and Marketing (majoring in Public Relations) and have worked in the areas of marketing communications, brand and reputation management, strategic planning, market research, media relations, sponsorships, event management, business development strategies and coaching, branding, design and copy writing.