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Connect with Fiona Pringle:

I’m a designer, a scatter-brain, a mother, a potty-mouth, a dreamer, a wife and a friend. All in a different order everyday.

After almost 20 years working as a designer in both the fashion and graphic design industries, I decided it was time for a change. I’d spent my career pouring my heart and soul into creating and designing for other people’s brands, which eventually left me feeling exhausted and disillusioned.

Eventually I took time out to have my two little ladies, which meant I was forced away from the intensity of the industry and finally allowed myself the headspace to really figure out where my passions lay. Once I’d worked this out, it became pretty clear, pretty quickly and Hook& Eye was born.

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